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Privacy Policy

Last updated: August 14, 2026

1. Introduction

Shriji Crafts ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or make a purchase.

2. Information We Collect

  • Personal Information: Name, email address, phone number, shipping/billing address, and payment details (processed securely via our payment gateway).
  • Account Information: Login credentials if you create an account.
  • Transaction Data: Order history, product preferences, and purchase amounts.
  • Technical Data: IP address, browser type, device information, operating system, and pages visited.
  • Usage Data: Session recordings, click patterns, scroll behavior, and heatmap data via Microsoft Clarity.

3. How We Use Your Information

  • Process and fulfill orders, including delivery and returns.
  • Communicate order updates, promotions, and support responses.
  • Improve website functionality and user experience.
  • Analyze user behavior using Microsoft Clarity to optimize our store layout.
  • Prevent fraud and ensure security.
  • Comply with legal obligations under Indian law.

4. Microsoft Clarity

We use Microsoft Clarity to understand how users interact with our website. Clarity may record user sessions, including mouse movements, clicks, scrolls, and keystrokes (excluding sensitive fields like passwords and payment details). This data helps us identify usability issues and improve the shopping experience.

For more information, see Microsoft Clarity Terms and Microsoft Privacy Statement.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze traffic, and personalize content. See our Cookie Policy for detailed information.

6. Data Sharing & Disclosure

We do not sell your personal data. We may share information with:

  • Service Providers: Payment gateways, shipping partners, and analytics providers (Microsoft Clarity).
  • Legal Authorities: When required by law, court order, or to protect our rights.

7. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Order and transaction data is retained for 7 years for tax and accounting compliance.

8. Your Rights

Under Indian law, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data (subject to legal retention requirements).
  • Withdraw consent for marketing communications at any time.

9. Data Security

We implement industry-standard security measures including SSL encryption, secure payment processing, and access controls. However, no internet transmission is 100% secure.

10. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect data from minors.

11. Changes to This Policy

We may update this Privacy Policy periodically. Significant changes will be notified via email or a prominent notice on our website.

12. Contact Us

For privacy-related inquiries, contact our Data Protection Officer at: info@shrijicrafts.com